This course provides an introduction to the fundamental concepts and practices in digital marketing. It covers various digital marketing channels, strategies, and tools to help beginners understand how to promote brands, products, and services online effectively.
Modular Structure:
- Module 1: Introduction to Digital Marketing
- Module 2: Website Optimization and SEO
- Module 3: Content Marketing
- Module 4: Social Media Marketing
- Module 5: Email Marketing
- Module 6: Pay-Per-Click (PPC) Advertising
- Module 7: Analytics and Data-Driven Marketing
- Module 8: Digital Marketing Strategy and Planning
